All you wanted to know about jeans.

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In the beginning of the 20th century their story began as a necessity: sailors needed trousers they could take off in a hurry in case of a storm and easily roll up and not get wet when they disembarked in the sea. Seafarer, for the first time consecrated the detail that would make style history: the big bell pants.

Then a twist of fate that only the fashion industry could go along with, in the 60s and 70s they were found in second-hand shops, and then worn by BB, Ursula Andress, Jane Birkin, Raquel Welch, Jacqueline Bisset, Farah Fawcett.

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